Saturday, 22 December 2012

Reversed norms

The multitudes of checks and colours one see floating on native shoulders when traveling these parts, that's a sight which sticks to mind as an essential local couture

Upscaling the 100% cotton handloom fabric, traditionally used to drape women in sarees and sometimes men in mundu, we try to gently bridge the gap between traditional & modern and start something new. The reversible, reusable, conveniently foldable bag, is something fun you could carry to work or a weekend shopping. Start your day with bold checks or peppy colours, carry a bit of Kerala upon your shoulders. 

Tuesday, 18 December 2012

Visual Metaphors

Fort Cochin: Architecture

The start to understand the spice market left us standing at its doors with a camera.
Architecture spoke and we listened to the eased persuasions of the changing hands, from the star of David to Islamic arches, from Roman kuruss (cross) to Dutch siblings. 

Weathered textures revealed the layers of absorbed cultures.  And at heart the Spice market, which always remained the Malabar port, has welcomed the world which traveled to its shores.

Thursday, 13 December 2012

The jungle giants

The giants of Periyar, their life and ways is brought to life with more design in playful colours, few words and more talk. In a wall hung poster, which also could be pulled out into 6 separate posters, we talk about human idiosyncrasies paralleled in traits of a tiger and an elephant. 
Read out to know which is your favourite, the lazy wildcat or the intelligent ele.

Tuesday, 11 December 2012

Whether weathered or simply local?

The weathered textures of hand painted walls are but humble submissions to the gods of this country, who run their democracy with rain. Drawing inspiration from local graffiti, fused with in-vogue design and cuts, is born a sturdy-canvas bag thats ready to travel any weather, any distance.

This limited edition canvas bag makes for a perfect 'namaskaram' to the Kochi-Muziris Biennale, starting tomorrow. 100% cotton canvas bag silk screened with authentic, rugged, picked-off the-street local malayalam lettering in sun bleached earthy colors. 

To make a purchase, call our Kochi studio outlet 0484 4012392, or drop in anytime between 9:30 am - 5: 30 pm. We're located at #102, canal road, girinagar, cochin-20.

Saturday, 8 December 2012

Fuchsia Avatar

Viakerala introduces a trendy fuchsia melange tshirt in the Flying Elephant series.
Designed for a feminine fit;this one makes for a cool classic.

Crested with the flying elephant, and made in 100% cotton, these second skins are available in all sizes exclusively for women.

Wednesday, 5 December 2012

Loopy Letter Love

Read it, turn it, flip it, or even hang it upside down, a Malayalam letter is going to intrigue the reader. It does not matter if you can read Malayalam text or are lost in its curves and loops, it would still make sense with its asymmetrical balance. 

Dipped in colours that invariably catch the eye; the deep blue sky and the lush green, the tiled roof's red and the sun bathed ochre. 

The Malayalam letters are the simplest memoir of a complex Kerala. 

These letter forms are available in two different thicknesses. Check them out in person at the studio outlet; #102, Canal Road, Girinagar, Cochin. Or call us at 0484 4012392, any time between 10 am and 5 pm.