Happy Birthday Kerala!

Look what the flying elephant brought in on Kerala Day - here's a tribute to Keralam and the backwaters; a deep violet 100% cotton tshirt thats modern and funky. 'Local' just got a whole lot cooler!

Keralam Backwater Typography

The malayalam lettering (Keralam) is hand rendered in a verdant green against a hint of the Kerala backwater imagery. Available in all sizes for women.
The new studio outlet of Viakerala is now open for prelaunch at #102,  Canal Road, Girinagar, Cochin. Please call us between 10 am & 5:30 pm or drop in to see the latest collection.
Telephone: 0484 4012392.

Omo + Kol share playtime pics

Baby Kol is half mallu and lives in New York, he met the viakerala elephants last month and they had quite a chat! Kol can't wait to visit this place called Kerala and hang out with his crew.

Baby Omo on the other hand, lives in India but again far away from kerala, and he's training his pet elephant 'Appu' to do some serious circus acts. 

A girl called India

Last summer, India Menninghaus spent a few months doing research and typography design at Viakerala. Heres an excerpt from her writings about working with the malayalam alphabet:

'Listening to Malayalam is exactly the same as trying to decipher the signs around the city: strings of dips and swirls that all blend together. The language is beautiful, and looks as friendly as it sounds with geometric curves & elaborate letter forms that loop back onto themselves. The spoken tongue seems to be peppered with an occasional English word, but never quite enough for me to understand the context of the conversation. After finally getting my hands on a copy of ‘Learn Malayalam in 30 Days’ I worked to twist my tongue into the unfamiliar sounds. It is not a concise language by any means, which I learned as I practiced the translation of 
“what’s up?”= enthe okke unde visheshangal 

During my time here, I worked on a typeface design inspired by the malayalam letterform, which turned out modern with a slight ornamental flavor of the local script.' - India Menninghaus