Showing posts with label local. Show all posts
Showing posts with label local. Show all posts

Friday, 17 July 2015

Welcome, Karkidada Maasam!


Day 1 of Karkidaka Maasam
It is the fourth month of lunar calendar – Cancer a.k.a Karkidaka in malayalam. Doted with plentiful rains, this month is about self-reflections and restrain. (that’s how the tradition goes)

New Malayalam 'Kerala' t-shirt
The monsoons flourish the great back-waters and people alike, also the tiny micro-organisms. Strictly, the way we see it, the advised ‘healthy-leafy-diet’ for this month is a science of fighting the ill-effects (one of  the very few) of monsoons. 
Diet and meditate = cleanse and total rejuvenation. 
When in Kerala, try the Malayalee way.

The Hindu has more to say..  read it here

Happy Monsoons to all!!

Also, Eid Mubarak!! these are some happy co-incidences.

P.s. The New Malayalam Kerala t-shirts are available in stores at Thekkady, Mattanchery and Fort Kochi Or shop online here, www.viakerala.com

Thursday, 15 May 2014

Bell tower of historic Kochi


Built over hundreds of years, the streets of Mattancherry offer significant insights into the addition of Malabari Jew's architecture. The Jewish synagogue, is an iconic visual metaphor for the historic trading center of Kochi. The main synagogue building dates back to the 16th century - the newer structures grew around it and so did the visitors from all across the world. Some came and never left.
Illustrated pencil sketch - Ar. Blessy John


Along with the 18th century clock tower at the Paradesi Synagogue, the pigeons resting on top and the electric lines cutting across have all duly found their place on this pencil sketch. The journal style of pencil illustrations to convey the timelessness of architectural influences that you experience all over the old Cochin area. 


The illustration was silk screen printed on canvas fabric, which was then stitched into a shoulder bag. Beautifully handcrafted, light and user-friendly, this piece lets you carry along the memory of historic Kochi.




Monday, 10 March 2014

SankaranKutty

First in the classic malayalam movie inspired typography series, this rendition explores various facets of Malayalam as a language and its quirkiness.
the negative (silk screen)
 Ee Sankarankuttiku penu venam, is literally translated as: this Sankarankutty wants a girl. It is also a very common phenomenon in Kerala (and India) that parents are really worried if their son or daughter will settled down! So here's a tongue-in-cheek wearable placard that's perfect for the boys.
the process of screen printing takes two sets of hands for large sizes
Now this may stand true for any guy living anywhere is the world, what identifies our guy as a mallu, is his name Sankaran!. Derived from mythological name Shankar, a fairly common name on this subcontinent, the added Sankar..an stamps it typical Kerala.
the brave mallu man!
And then there is kutty.. it is a common suffix, used mostly as a term of endearment (a child is called kutty) but it often ends up becoming a term in one's official name; be it male, female, Hindu/Christian/Muslim.... someone with kutty as part of their name is definitely from Kerala! We even have persons called Babykutty - which translates baby baby!

Silk screen printed on 100% cotton t-shirts, they are meant for.. well, everybody!
Limited edition. Available in stores now.

Monday, 3 February 2014

Silk-Screen Printing

Screen printing has been around for quite a few centuries and even to this day is a widely used practice. Almost anything that can be flattened, can be screen printed. Be it paper, cloth, canvas, wood, metal....

This process is more or less on the lines of developing photographs from a negative. The film is transferred on to a silk cloth, and this cloth becomes the screen (negative) over which colors are spread and printed on to the chosen material.
Hence the term, Silk Screened!

Simple enough, yes!?

Well, it definitely sounds so, BUT imagine when there are multiple prints, here
-every sheet of paper/t-shirts needs to be cut or folded to the same size
-placed correctly under the screen
-every batch of the color mixed (there is ink, solvent) and tested to achieve if not exactly the same, but closest to the desired color.
-the pressure with which the color is spread should be consistent or else color density on the print wouldn't remain the same. If its a big print, like in case of our t-shirts, more than one set of hands maybe required.

All these for a single screen, which prints one color at a time. And now repeat all the above for the second color given to the artwork, and so on.. And with each added screen, alignment or 'registration' as its called in print terminology, gets trickier.

The beauty of this whole process lies in its simplicity. It is easy enough to be set-up within a small space and yet is labour intensive, maybe that's why screen printing makes for a perfect small scale industry. Photos are taken in Johnson's living room at home which doubles up as a silk screen room.

Tuesday, 11 December 2012

Whether weathered or simply local?




The weathered textures of hand painted walls are but humble submissions to the gods of this country, who run their democracy with rain. Drawing inspiration from local graffiti, fused with in-vogue design and cuts, is born a sturdy-canvas bag thats ready to travel any weather, any distance.

This limited edition canvas bag makes for a perfect 'namaskaram' to the Kochi-Muziris Biennale, starting tomorrow. 100% cotton canvas bag silk screened with authentic, rugged, picked-off the-street local malayalam lettering in sun bleached earthy colors. 

To make a purchase, call our Kochi studio outlet 0484 4012392, or drop in anytime between 9:30 am - 5: 30 pm. We're located at #102, canal road, girinagar, cochin-20.

Friday, 2 November 2012

Happy Birthday Kerala!

Look what the flying elephant brought in on Kerala Day - here's a tribute to Keralam and the backwaters; a deep violet 100% cotton tshirt thats modern and funky. 'Local' just got a whole lot cooler!
Keralam Backwater Typography

The malayalam lettering (Keralam) is hand rendered in a verdant green against a hint of the Kerala backwater imagery. Available in all sizes for women.
The new studio outlet of Viakerala is now open for prelaunch at #102,  Canal Road, Girinagar, Cochin. Please call us between 10 am & 5:30 pm or drop in to see the latest collection.
Telephone: 0484 4012392.

Wednesday, 22 February 2012

Twisting Type, Twisting Tongue


A beautifully curly script, Malayalam’s loopy curves co-incidentally symbolise the movements the tongue makes during pronunciation, and some characters are ever so hard for a non-native to pronounce. In some instances Malayalam takes your tongue to places it’s never been before! 
 
 At Viakerala, we have been researching on local hand-painted signs, and working on typographic designs that explore the Malayalam script and language, in a bid to bring fresh and exciting Malayalam-based typography and design to the attention of travelers and local young ‘mallus’ who may have moved to foreign tongues. 
Photographs & text by Leyla Temiz.
If you have some crazy cool malayalam typography that you dont mind sharing, drop us a note here, or email us. design@viakerala.com

Tuesday, 31 January 2012

A shop via Kerala

Marco and Gianna walked into viakerala for the pre-launch curious to know our italian connection (via = street; in Italian). we told them about the similar connotation in literal postman terminology, but also talked about journey as a motif for artistic exploration.
heres a few things they found interesting - our content wall, works in progress; development drawings, quirky thoughts, design process... even the attention to detail in the fabrics and textures sourced entirely from local weavers.
we're not going to let out the stock list, but heres a sneak peek ;-)

Wednesday, 25 January 2012

An experiment in typography

 The malayalam letterform is symbolic of the character of Kerala and its people; the rounded curves resonate the sound of the spoken language. The viaKerala letterform is an experiment that combines vernacular street signage with a modern futura; a typographic tribute to malayalam.

Tuesday, 24 January 2012

Kerala viaKerala

We stir up pride in the heart of a malayalee, and plant intrigue in the heart of a traveler. We divulge obscure local happenings, promote the finest hand made crafts, and connect interested adventurers with the local inhabitants. We weave together the mysticism of tradition with the momentum of modernity.