Welcome, Karkidada Maasam!

Day 1 of Karkidaka Maasam : 

It is the fourth month of lunar calendar – Cancer a.k.a Karkidaka in malayalam. Doted with plentiful rains, this month is about self-reflections and restrain. (that’s how the tradition goes)

New Malayalam 'Kerala' t-shirt

The monsoons flourish the great back-waters and people alike, also the tiny micro-organisms. Strictly, the way we see it, the advised ‘healthy-leafy-diet’ for this month is a science of fighting the ill-effects (one of  the very few) of monsoons. 

Diet and meditate = cleanse and total rejuvenation. 

When in Kerala, try the Malayalee way.

The Hindu has more to say..  read it here

Happy Monsoons to all!!

Also, Eid Mubarak!! these are some happy co-incidences.

P.s. The New Malayalam Kerala t-shirts are available in stores at Thekkady, Mattanchery and Fort Kochi Or shop online here, www.viakerala.com

Reversed norms

The multitudes of checks and colours one see floating on native shoulders when traveling these parts, that's a sight which sticks to mind as an essential local couture. 

Upscaling the 100% cotton handloom fabric, traditionally used to drape women in sarees and sometimes men in mundu, we try to gently bridge the gap between traditional & modern and start something new. The reversible, reusable, conveniently foldable bag, is something fun you could carry to work or a weekend shopping. Start your day with bold checks or peppy colours, carry a bit of Kerala upon your shoulders. 

Omo + Kol share playtime pics

Baby Kol is half mallu and lives in New York, he met the viakerala elephants last month and they had quite a chat! Kol can't wait to visit this place called Kerala and hang out with his crew.

Baby Omo on the other hand, lives in India but again far away from kerala, and he's training his pet elephant 'Appu' to do some serious circus acts. 

Kerala viaKerala

We stir up pride in the heart of a malayalee, and plant intrigue in the heart of a traveler. We divulge obscure local happenings, promote the finest hand made crafts, and connect interested adventurers with the local inhabitants. We weave together the mysticism of tradition with the momentum of modernity.