Showing posts with label flying elephant. Show all posts
Showing posts with label flying elephant. Show all posts

Monday, 10 March 2014

SankaranKutty

First in the classic malayalam movie inspired typography series, this rendition explores various facets of Malayalam as a language and its quirkiness.
the negative (silk screen)
 Ee Sankarankuttiku penu venam, is literally translated as: this Sankarankutty wants a girl. It is also a very common phenomenon in Kerala (and India) that parents are really worried if their son or daughter will settled down! So here's a tongue-in-cheek wearable placard that's perfect for the boys.
the process of screen printing takes two sets of hands for large sizes
Now this may stand true for any guy living anywhere is the world, what identifies our guy as a mallu, is his name Sankaran!. Derived from mythological name Shankar, a fairly common name on this subcontinent, the added Sankar..an stamps it typical Kerala.
the brave mallu man!
And then there is kutty.. it is a common suffix, used mostly as a term of endearment (a child is called kutty) but it often ends up becoming a term in one's official name; be it male, female, Hindu/Christian/Muslim.... someone with kutty as part of their name is definitely from Kerala! We even have persons called Babykutty - which translates baby baby!

Silk screen printed on 100% cotton t-shirts, they are meant for.. well, everybody!
Limited edition. Available in stores now.

Tuesday, 24 January 2012

the flying elephant

Ever walked into a Kerala store without seeing a wooden elephant, or rather, a collection of wooden elephants? typical, boring, predictable. that seems to define everything from Kerala. But hell no! the people are vibrant, educated, they travel the world and are philosophers at heart.